The church itself is the most successful and largest word-of-mouth marketing campaign ever. There are several large scale Christian marketing and message campaigns that are worthy of studying regardless of if you are a communicator for the secular or sacred. However there aren’t any books on the bookshelves at Barnes & Noble or on Amazon […]
Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website
There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site. Have you strategically planned what the conversion event is for your site? […]
Boy Meets Girls. Boy Invents.
I just read a “boy meets girl” story that could potentially change the world. Here’s what happened: Boy meets girl. Boy needs to figure out a way to talk to girl. Boy discovers that girl doesn’t speak English – she only speaks French. So, what does boy do? Boy invents revolutionary earpiece that can translate […]
The Unexpected Mobile App I Have Used To Publish The Last 5 Blog Posts
One of the reasons I blew up my old site and started fresh again was that I needed a clean slate. But another reason was that I wanted to get back into the discipline of writing regularly. The praxis of writing does something for your mind. Getting words “on paper” is invaluable because while everyone […]
Yuor Mnid Is Azmnaig. Sorielusy.
Are you part of the 55 percent of people that can decipher all of the text in this image on the fly? Or are you a part of the 45 percent of the population who has trouble reading all of this? The human brain is amazing. 55% of the time in this case, I guess!
5 Things I Love About Circle with Disney
I recently got the Circle with Disney Internet device and today I want to share the experience that we have had with it with you. I have been hearing a bunch of other people across my personal networks mentioning Circle here and there. I recently sat down with my friend Justin who was one of […]
Introducing: The Generosity Labs Project
Over the last several years, I’ve been exposed to a number of projects that are related to giving, fundraising, stewardship and generosity for the church and ministries. It’s an critically important topic. It means life or death to many organizations. In fact, 86% of churches are at or below budget. (WHAT????!??!?!?!?). And generosity is widely misunderstood […]
118 Tips On Using Facebook LIVE Like A Champ
You’ve heard of Periscope with its live stream video broadcasting on demand. Basically a tv broadcast in your pocket. It has been growing like wildfireZ it also might be one of the contributing reasons for why Twitter is having a comeback. Facebook isn’t sitting still and has launched a new feature called Facebook LIVE. According […]
CREATIVITY BREAK: OK GO.
Have you ever had one of those days? Your mind is in overdrive. You’re trying to knock things off your to-do list at breakneck speed. You don’t even know what you’re thinking anymore. You’re burning the candle at both ends. How are you ever going to keep this up? What to do? How about you […]
Good Job Kohl’s, Good Job On Newsjacking and Brand Stewardship
Praise goes to the marketing team at Kohl’s for jumping on the mega-viral video of a Kohl’s shopper celebrating her birthday with a fun Chewbacca toy from the store and sharing it on the Interwebs. She recorded the video in the Kohl’s parking lot and shared how she was returning some items and came upon […]
