If you’re seeing ministry work get harder and harder, this might be your issue.And it is slowly (or rapidly!) killing your ability to engage communities, donors, and volunteers. 5 Reasons Your Engagement is Flat 1. You are treating relationships like transactions Look at your donor emails.Look at your volunteer recruitment asks.Look at your social posts. […]
The Most Dangerous Business Advantage Isn’t What You Think
Most founders obsess over technology. Over funding. Over growth tactics. But they’re all WRONG. Because the most dangerous business advantage isn’t what you think… It’s invisible asymmetries. Every significant business opportunity begins where the disproportionate segment of incumbents and competitors believe, can’t see, or misunderstand entirely, while you do. And this changes everything. . . […]
Why Every Church Needs a Content Marketing Funnel
Imagine you’re standing on a stage, speaking to a room filled with people eager to hear your message. Now think about how different the scenario is when those people are online, scattered across various platforms, and bombarded with endless streams of information. How do you capture their attention? The answer lies in a simple but […]
How To Get High School Students To Spend 100+ Hours Per Year In Your Church’s Programs
I don’t know of a single pastor or church leader who doesn’t want more active participation by high school students throughout the year — beyond just Sunday attendance. Today I want to lay out a fool-proof plan to attract, engage, and support youth in the zip codes surrounding your church — while at the same […]
Why Your Ministry’s Lead Magnets Aren’t Working: The 7 Most Common Mistakes
For nonprofit CEOs and ministry leaders, effectively capturing and nurturing leads is critical to advancing your mission and expanding your reach. Without new audiences to exposure your organization to, your growth trajectory will be capped severely. In the digital communications world, we use lead magnets to attract new prospects into a permission-based marketing communications relationship. […]
When AI Comes To Church: Featured In Outreach Magazine
I am excited to share that my article, “When AI Comes to Church,” was recently published in Outreach Magazine. Here are the most compelling insights from the article for pastors and church leaders interested in leveraging AI for ministry work. These are just a few of the practical applications are available today to pastors that […]
StoryBrand For Nonprofits: Start With A Simple Funnel
If you’re a nonprofit looking to improve your marketing, you’ve probably heard about StoryBrand. It’s a powerful framework that can help you clarify your message and connect with your audience. But before you dive in and overhaul your entire website, there’s a simpler place to start: setting up a basic funnel. Why Start with a […]
6 Issues Pastors Must Pay Attention To Regarding Using AI For Ministry And Church Work
This year, a lot of my work around generative AI is around educating leaders on how it can help your nonprofit or church work smarter, not harder. But before you get too excited, there are some essential things you need to consider. Don’t worry; I’ve got you covered. Let’s address some important issues first: 6 […]
What is the difference between Donald Miller’s Flight School and Business Made Simple Flight Plan?
Learn the the difference between Donald Miller’s Flight School and Business Made Simple Flight Plan Coaching Program.
I’m Loving “Boss Mode” For AI Copywriting. You Should Try It Too.
I’ve been using many generative AI writing tools lately, and one stands out. Most people have heard about ChatGPT in the news. But if you’re serious about actively upping your content marketing game, there’s a more robust tool with 50+ templates. Want to know what it is? Jasper.AI is one of the fastest growing GenAI […]