Is your church on Instagram, yet? Having trouble thinking about how to use Instagram for church?
If you haven’t started using Instagram for church, then, I’m telling you, you’re missing a lot.
With an astounding 700 million users per month, it remains to be one of the best avenues for telling the world about your church story in the social media industry.
Whether you’re a small church or a mega church, Instagram will be a great help in promoting your church.
Here are 37 Simple Ways to Use Instagram for Church that you can begin to implement now.
1. Plan your content ahead of time. (crtvchurch.com)
2. Create a unique username that at least matches the name of your church. Then, make it consistent to the rest of your church’s social accounts. (Concordia Technology Solutions)
3. Don’t just let anyone handle your church’s social media account. Have someone who could create or manage posts for your Instagram feed. (Concordia Technology Solutions)
4. Curate content according to a ‘theme of the day’ for consistency. (crtvchurch.com)
6. Don’t just post your content for the sake of posting: have converdations with your followers. (Church Marketing Sucks)
7. Take away the hassle of manual posting by using the application, Grum.co to schedule your Instagram posts. (BoxCast)
9. Ask thought-provoking questions on your Instagram Stories (crtvchurch.com)
10. Take pictures of your church’s vibe to show your Instagram followers a preview of your worship services. (Steve Fogg: Clear & Simple)
11. Share quotes from your pastor’s preaching using typography-over-image pictures. (Concordia Technology Solutions)
12. Regram posts from your volunteers or members of your congregation to let them know they belong. (Steve Fogg: Clear & Simple)
13. Create an invitation for people to attend your church’s worship services. (Steve Fogg: Clear & Simple)
14. Attitude of gratitude! Be creative in doing your own thank you posts on Instagram. It will go a long way especially with your church workers and volunteers. (Concordia Technology Solutions)
15. Make use of Instagram Stories for your behind-the-scenes content. (Steve Fogg: Clear & Simple)
16. If you have guest speakers coming up, promote either via your Instagram Feed or in your Instagram Stories. (Concordia Technology Solutions)
17. A sneak peak of your worship team practice early Sunday morning before church can be a great wake up story to capture and post on your Instagram Stories. (Steve Fogg: Clear & Simple)
18. Post Bible Verses or make Scripture-of-the-Day posts. (Concordia Technology Solutions) be sure to check out Church Butler’s offerings at www.Butler.Church for amazing content.
19. Hold a church-related contest to grow your followers. (BoxCast)
20. A preview of your ministry (worship, kids, youth, ladies, missions, etc.) can be added to your stream of content. (Concordia Technology Solutions)
21. Remember to always use High Quality content for your pictures and videos. (Concordia Technology Solutions)
22. Upload a teaser video of a church series launch or church sermons before Sunday comes to get your followers hyped. (Vanderbloemen)
23. Avoid putting out 14 posts at once in a day. Consistent and regular sharing is the right way to do it. (Concordia Technology Solutions)
24. Celebrate your church’s milestones through your Instagram posts. (BoxCast)
25. Don’t forget to link your Instagram account with your other church’s social media. (Concordia Technology Solutions)
26. Keep your congregation updated by sharing announcements on your Instagram Stories. (Vanderbloemen)
27. You can never go wrong with adding captions when posting pictures. (Concordia Technology Solutions)
28. One helpful strategy to grow your church’s followers is to add a GeoTag or Location in your posts. More often than not, Grammers search through these locations and you’ll never know if they could find your post, get interested and hit that follow button. (Concordia Technology Solutions)
30. Adding snippets about the history of your church to your content strategy is one way of using your IG Stories. (Vanderbloemen)
31. It is better to enable push notifications in your account so, you can respond immediately if anyone comments on your post. (Concordia Technology Solutions)
32. Talk about your volunteers or share a short interview using your Instagram Stories. (becoming aware, LLC)
33. Avoid changing your profile photo. It is best to use your church’s logo for consistency and easy identification. (Concordia Technology Solutions)
34. Encourage non-members of your church by posting in your stories about what you do in and how you serve your community as a church. (Vanderbloemen)
35. The best way to tell non-church members about your existence is having your congregation encouraged to @Mention your church when they are there or even just near your location. (United Church of Christ)
36. After those teasers, it’s time to do a recap of how your Sunday service went. (Vanderbloemen)
37. Make sure your posts are genuine. Value authenticity. (Church Marketing Sucks)
What are other helpful ways to use Instagram for your church? Comment them down below!
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Kenny Jahng is a content marketing advisor and communications strategist who helps nonprofit, cause-driven and faith-based organizations / churches. You can connect with Kenny on Twitter @kennyjahng