Most founders obsess over technology. Over funding. Over growth tactics. But they’re all WRONG. Because the most dangerous business advantage isn’t what you think… It’s invisible asymmetries. Every significant business opportunity begins where the disproportionate segment of incumbents and competitors believe, can’t see, or misunderstand entirely, while you do. And this changes everything. . . […]

I don’t know of a single pastor or church leader who doesn’t want more active participation by high school students throughout the year — beyond just Sunday attendance. Today I want to lay out a fool-proof plan to attract, engage, and support youth in the zip codes surrounding your church — while at the same […]