Most companies and organizations targeting churches lead with the wrong story. They open with company achievements, feature lists, and industry accolades. Meanwhile, pastors scroll past, unmoved by another vendor claiming to be “innovative” and “cutting-edge.” The problem isn’t your solution. It’s your positioning. This is the first of five critical StoryBrand mistakes that kill church […]

If you’re seeing ministry work get harder and harder, this might be your issue.And it is slowly (or rapidly!) killing your ability to engage communities, donors, and volunteers. 5 Reasons Your Engagement is Flat 1. You are treating relationships like transactions Look at your donor emails.Look at your volunteer recruitment asks.Look at your social posts. […]

Most founders obsess over technology. Over funding. Over growth tactics. But they’re all WRONG. Because the most dangerous business advantage isn’t what you think… It’s invisible asymmetries. Every significant business opportunity begins where the disproportionate segment of incumbents and competitors believe, can’t see, or misunderstand entirely, while you do. And this changes everything. . . […]