BIG MISTAKE One of the biggest misunderstandings or marketing on the web is what to do once they arrive in your website. So many people still have the “let’s build it and they will come” mentality. And stop right there. One of the biggest fatal mistakes is when you haven’t given a second of thought […]
Kent Shaffer Talks About OpenChurch.com & The Evolving Content World
Today I to sit down with Kent Shaffer of OpenChurch.com to discuss trends and tensions with digital life and the church. Kent talks about his early success as a blogger with www.ChurchRelevance.com and why such content just isn’t as impactful in today’s world of content proliferation. He shares some thoughts on collaboration and content resourcing. […]
4 Ways Churches Can Use A Website Landing Page
Most church communications teams understand the need to have a website. But many don’t know how to maximize the web presence and the traffic coming into the site. Building a landing page is key. In fact, many people don’t know the difference between the homepage and a landing page. But if you want to have […]
Why the Top 8 List On Thom Rainer’s Site Is Faulty & How To Fix It With Content Marketing And An Advanced Tactic
It seems like everyone knows to prioritize website and content marketing when you build or manage a site these days. Even church websites are trying to optimize their sites well, which is a good thing. Someone forwarded a great post from Thom Rainer’s blog recently that featured 8 Things Your Church Website Must Have. Thom’s blog […]
Where Do You Find Evergreen Content To Share On Social Media?
One of the best ways to imagine Twitter is to think of a stream of content going by. Everyone is contributing to it. And you want your “lane” in Twitter stream to be consistently filled with fun, relevant, valuable content. And when I teach teams about building an editorial content calendar, I say you need […]
10 Easy Things You Should Be Doing After You Publish A Blog Post
When you hit PUBLISH for you blog post, it ain’t over. Most bloggers make the mistake to think it is the finish line. NOPE. It is the exact opposite. When your blog post goes live, that is the BEGINNING, not the end of your content marketing activity. [Tweet That!] 10 EASY THINGS YOU SHOULD […]
7 Types of Blog Posts That You Haven’t Written Yet (But Should)
So many bloggers I talk to have a blog, but don’t blog (regularly, or not recently). Writer’s block. Lack of things to say. So many excuses. “Yeah, I should blog more,” is a very common response. The truth is, there are two ways to approach your own outpost on the web: Strategic vs. opportunistic. If […]
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10 Easy Things You Should Do After You Publish A Blog Post [VIDEO]
People ask me all the time, what they need to do to promote their website and blog. And it needs to be easy. And it needs to be cheap. And it needs to be quick. Well, it doesn’t come that easy. You know, as they say, garbage in — garbage out. If you don’t […]