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2017 Is The Year Of Video. But Are You Ready?

9 Jan , 2017  

IT IS NO LONGER IN THE FUTURE

It’s here. We’re not looking into the future anymore. Everyone is online watching. Everyone. Your parents, your kids. . .  even your grandparents too.  Yes, they are.

ONLINE VIDEOS ARE NOW OFFICIALLY PART OF MASS CULTURE

78% of Americans watch videos online EVERY WEEK. That's mass adoption Click To Tweet 55% watch videos online EVERY DAY. Are you publishing videos they can watch? Click To Tweet 78% of internet traffic is video content at this point. What % of your content is video? Click To Tweet

Just think about that for a moment.

HOW DOES THAT CONTRAST WITH YOUR PLAN?

NOW, think about how much content YOU are producing that’s video.  

What’s the percentage of video content that you’re producing?

If it’s under 30%, then this is a great time to really pause in your annual planning to rethink how much priority you are going to give to VIDEO content.

Video Usage Statistics 2017

AND – there’s so many options for video. Here’s a quick list to get your creative juices flowing:

10 WAYS TO USE VIDEO FOR ONLINE ENGAGEMENT

  1. Explainer Videos
  2. YouTube Channels
  3. Facebook Live
  4. Instagram Story / Live
  5. SnapChat Story
  6. Google Hangout
  7. Webinars
  8. Zoom Chat Rooms / Office Hours
  9. Screen-sharing  Tutorials & Walk-Throughs
  10. Skype Video Interview
  11. BONUS: 360 degree live experience recordings
2017 is the Year of VIDEO. What are you doing to take advantage of it? Click To Tweet

This year, I want to help you unlock the potential of online videos for your own communications objectives.  What is holding you back?

What’s the #1 thing that is keeping you from recording a video THIS WEEK?

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By  -      

Kenny Jahng is a content marketing advisor and communications strategist who helps nonprofit, cause-driven and faith-based organizations / churches. You can connect with Kenny on Twitter @kennyjahng



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