Work

A/B Testing Donor Landing Pages: A Live Example

12 Nov , 2016  

This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it.  One of the first things we are doing is to build out a tripwire test campaign.  Basically it is an easy initial ask that precedes the main campaign by asking for a […]

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Faith, Work

9 Ways to Thank Donors Creatively and Quickly

7 Nov , 2016  

DO THIS. TLDR: Thank donors immediately and through multiple means. NOT THIS. Often times raising the money is the big priority. So all activities are focused on getting the funds “in.” And thanking donors gets a back seat. Since there is no tangible immediate feedback (or penalty) felt after sending thank you notes and making […]

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