Resources, Work

How to Optimize Your Website Experience with A/B Testing and Google

31 Mar , 2017  

A/B testing is one of those technical terms that automatically elevates you to the category of “ninja” if you are any room talking about how you were using it. It’s one of the most powerful tools to help optimize your website conversion experience. WHAT IS A/B TESTING? On a very basic level, A/B testing iis […]

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A/B Testing Donor Landing Pages: A Live Example

12 Nov , 2016  

This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it.  One of the first things we are doing is to build out a tripwire test campaign.  Basically it is an easy initial ask that precedes the main campaign by asking for a […]

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