A/B testing is one of those technical terms that automatically elevates you to the category of “ninja” if you are any room talking about how you were using…

A/B testing is one of those technical terms that automatically elevates you to the category of “ninja” if you are any room talking about how you were using…
This year, I’m helping a non-profit dip their toe into the waters with online donor development activities and A/B Testing is part of it. One of the first…