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How to Optimize Your Website Experience with A/B Testing and Google
A/B testing is one of those technical terms that automatically elevates you to the category of “ninja” if you are any room talking about how you were using it. It’s one of the most powerful tools to help optimize your website conversion experience. WHAT IS A/B TESTING? On a very basic level, A/B testing iis […]
What Is Your Website Strategy? So Many Miss The Point
Website strategy. Everyone has one, right? Building a website is like printing your business card in today’s times. People don’t take you seriously if you don’t have one. You don’t legitimately exist if there’s no website. And that is the start of the problem. So many organizations today build websites without thinking about WHY they […]
I Bet THIS Is What You Are Doing Wrong With Your Website
There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]
Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website
There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site. Have you strategically planned what the conversion event is for your site? […]
3 Things Every Organization Website Needs
There are many things your website should have, do, offer, etc. but these three are non-negotiable: 1) Analytics: Nowadays this comes in 2 forms that are must-installs at the very least: Google Analytics – de facto standard analytics free service that is the basic fundamental option to install. If you don’t understand the html mumbo […]
The Biggest Mistake You Are Making Regarding Website Marketing
There’s one BIG mistake that I see various organizations and clients make in setting their agenda for online marketing. In this video, I share a key concept that will help you figure out what you’re supposed to focus on in order to get more people engaged online. Most site owners could spend much more of […]