I Bet THIS Is What You Are Doing Wrong With Your Website

There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common.

When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one main issue.

Let me explain what it is and why you need to pay attention to something else critically as a key performance indicator (KPI) first if you want to be successful on the web.


It’s never too late to start.  And it really is important that you get it right.

Tell me what you think! Or let me know if you have any questions around this topic.  

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  • Chuck
    Posted September 9, 2016 3:22 PM 0Likes

    Hey Kenny!

    Awesome video and so helpful for me as I literally just launched my platform about a week or so ago. The clear and concise information in this video was perfect. Thanks for putting it up and for giving me something to focus on as I continue creating and improving my site!

  • Seth
    Posted September 9, 2016 5:12 PM 0Likes

    My head hurts now….but you’re right. Great stuff!

  • Ryan
    Posted September 10, 2016 10:53 PM 0Likes

    Thanks for articulating this so clearly. I’ve been trying to help a non profit understand this recently and they have struggled with the idea.

  • Jennifer Miles
    Posted September 27, 2016 10:26 PM 0Likes

    Yes! Churches and church online’s aren’t businesses but there is a lot we can learn from implementing a business sales funnel on our websites. If you aren’t identifying and measuring conversions, if you don’t have clearly defined call to actions on your site, or a thought thru engagement funnel, what is the point of your site? How are you achieving it?

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