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Work

I Bet THIS Is What You Are Doing Wrong With Your Website

9 Sep , 2016  

There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]

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Faith, Work

Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website

4 Jun , 2016  

There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site.   Have you strategically planned what the conversion event is for your site? […]

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