39 Instagram Statistics That Gives a Clear Snapshot of What’s Going On

Resources WorkLeave a Comment on 39 Instagram Statistics That Gives a Clear Snapshot of What’s Going On

39 Instagram Statistics That Gives a Clear Snapshot of What’s Going On

This post is for Instagram statistics junkies.

Who would have thought that a millennial-obsessed selfie and food pics mobile app called Instagram would be one of the most successful players in the social media industry today?

And yes, I’m talking about the photo-sharing application Instagram.

With its fresh concepts and innovative updates, Instagram continues to flourish and gain multiple users every single day.


Let’s take a further look at Instagram’s 39 Recent Statistics that Gives a Clear View on its progress at present:


Instagram now has 400 million active users Click To Tweet 60%+ of Instagram users log in daily ==> 2nd most engaged network after Facebook Click To Tweet Over 40 billion photos have been shared on Instagram, up to date Click To Tweet Instagram users “like” 4.2 billion posts per day Click To Tweet On an average day, 80 million photos are shared on Instagram Click To Tweet Instagram usage has doubled in the last two years Click To Tweet When Instagram introduced videos, more than 5 million were shared in 24 hours Click To Tweet The avg engagement per Instagram post has grown 416% compared to 2 years ago Click To Tweet Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017 Click To Tweet Instagram's more than 400 million active users place it well ahead of Twitter, Snapchat and Pinterest. Click To Tweet The proportion of online adults who use Instagram & Pinterest has doubled. Click To Tweet Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users Click To Tweet Top brands post 4.9 times per week on Instagram Click To Tweet The most-followed Instagram account as of March 2016 is run by American singer Selena Gomez Click To Tweet

Instagram statistics on trends


80% of Instagram users come from outside of the U.S. Click To Tweet 90 percent of Instagram users are younger than 35 Click To Tweet 32% of US teens list Instagram as their most important social network more than any other Click To Tweet Instagram is used by 31% of American women and 24% of men Click To Tweet 52% of teens use Instagram, and nearly as many (41%) use Snapchat. Click To Tweet 28% of adult internet users used Instagram in 2015, up from 26% in September 2014. Click To Tweet 55% of young adults (ages 18–29) used Instagram in 2015, compared with 37% in 2013 Click To Tweet More than a 1/3 of mobile users (~89.4m Americans) will be on Instagram at least 1x/month in 2016. Click To Tweet More than 75% of Instagram's user base consists of people living outside of the U.S. Click To Tweet

Instagram statistics on usage


Pizza is the most popular Instagrammed food, behind sushi & steak Click To Tweet 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so Click To Tweet Instagram posts with another handle gain 56% more engagement Click To Tweet Instagram posts with at least 1 hashtag gain 12.6% more engagement Click To Tweet Posts with a location receive 79% more engagement Click To Tweet Photos see more engagement than videos on Instagram Click To Tweet 70% of the most used hashtags on Insta are branded Click To Tweet 60% of the top brands on Instagram use a consistent filter Click To Tweet The apparel industry's Instagram adoption rate (84%) was 2x or 3x that of other industries. Click To Tweet On Instagram pics showing faces get 38% more Likes than without Click To Tweet In a study of 8Mil Instagram images: a single dominant color generate 17% more Likes than multiple dominant colors. Click To Tweet Instagram images with a high amount of negative space generate 29% more Likes. Click To Tweet On Instagram, images featuring BLUE as the dominant color generate 24% more Likes than RED. Click To Tweet There’s little correlation b/w caption text length and engagement rate on Instagram. Click To Tweet Posts with 11+ hashtags received nearly 80% interaction vs. 22% with 10 and 41% with 2. Click To Tweet The red heart is the most frequently shared emoji on Instagram. Click To Tweet

If you love statistics, here’s more from where these came from:

  • https://www.brandwatch.com/blog/37-instagram-stats-2016/
  • https://blog.hootsuite.com/instagram-statistics/
  • http://blog.hubspot.com/marketing/instagram-stats#sm.000dlk4o114h4d8fusc1ly1sn6ujq

Instagram is really popular these days especially with all the updates that are coming out. And did you know, there are a lot of tools out there that could be use to add into the excitement and fun in using Instagram?

Here’s a list of 5 Instagram Tools You Should Try Today and a PDF that you can download for FREE to share with your churchmates and friends.

Photo credit: pabak sarkar via VisualHunt.com / CC BY // Photo credit: larry&flo via Visual Hunt / CC BY-SA

Kenny Jahng is a content marketing advisor and communications strategist who helps nonprofit, cause-driven and faith-based organizations / churches. You can connect with Kenny on Twitter @kennyjahng

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top


20 Social Media Tools You Should Know About

We Asked Influential Church Communicators To Share Their List of Go-To Social Media Tools