Facebook Live Video Life of Statistics

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19 Facebook Live Statistics That Will Make You Start Broadcasting Right Now

16 Jun , 2016  

Nothing beats visually appealing images and content for garnering huge amounts of engagement. What more if it’s done live?

Last year, Facebook released a new feature called Facebook Live testing it out first for celebrities. Now, Facebook Live is available to everyone. Users now have a capability to share live-streaming videos on their Facebook account while your family and friends comment on it as it streams.

People love authenticity. Facebook Live videos will give you an “into-the-moment” feels, potentially increasing your views, shares and audience reach.

If you haven’t heard of it yet, you are missing out a lot on the social media game. Not convinced yet? Here are 20 Facebook Live statistics that will surely make you start your first broadcast, now.

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FACEBOOK LIVE STATISTICS

People spend 3x longer watching video which is Live compared to video which is no longer Live.… Click To Tweet

FACEBOOK VIDEO STATISTICS

Facebook users have watched more than one million hours with Samsung VR gear. (SocialMediaToday) Click To Tweet The number of videos posted per person increased by users increased by 75% in 2015.… Click To Tweet Video posts have 135% greater organic reach than photo posts. (SocialMediaToday) Click To Tweet Facebook generates 8 billion video views on average per day. (SocialMediaToday) Click To Tweet The number of video posts per person increased by 94% in the USA and 75% globally in 2015. (Facebook… Click To Tweet Facebook now sees 100 million hours of daily video watch time. (TechCrunch) Click To Tweet Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email… Click To Tweet People around the world are posting 75% more videos to Facebook than they did a year ago. (ReelnReel) Click To Tweet The number of videos showing up in people’s news feeds has increased by 360% compared to last year.… Click To Tweet It seems that as Facebook transformed itself into a mobile-first company over the past few years, it… Click To Tweet Video views on Facebook grew by 50% between May 2014 and July 2014. (ReelnReel) Click To Tweet More than 65% of those views are happening on smartphones and tablets. (ReelnReel) Click To Tweet People are posting 94% more videos to Facebook. (ReelnReel) Click To Tweet Brands posted 20,000 more videos on Facebook than on YouTube in Dec 2014. (ReelnReel) Click To Tweet Starting in Jan content marketers have been uploading vids to Facebook directly: 50% increase from… Click To Tweet For video, that network is now Facebook. And it looks like that fact is here to stay. (ReelnReel) Click To Tweet 50% of Americans who use Facebook on a daily basis also watch at least 1 video on it every day.… Click To Tweet Facebook's share of video posts uploaded directly to Fb overtook YouTube's videos on Fb for 1st… Click To Tweet

Do these stats make you want to try to push more videos to Facebook? Which one resonated with you the most?

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Kenny Jahng is a content marketing advisor and communications strategist who helps nonprofit, cause-driven and faith-based organizations / churches. You can connect with Kenny on Twitter @kennyjahng



3 Responses

  1. matt says:

    That was one Facebook Live statistic… not 19…

    • Kenny Jahng says:

      Ha! I guess technically it was one. But video on FB is critical to understand overall that it all comes together. I’ll try to source more specific FB Live stats though for sure to add to the list!

  2. […] nothing Facebook loves more than live videos. Doing well on social media means embracing conversations in the most humanly way possible, […]

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