LUNCH & LEARN: Brandon Cox Talks About Spending $40k on Facebook & Instagram Ads
Today, I’m sharing a Lunch & Learn chat I had with Brandon Cox. Brandon is a pastor, church planter and Purpose Driven Leader. You might know him from his Saddleback resource role of running Pastors.com. Or as a church planter at Grace Hills Church. Or from his pioneer book, Rewired, or his content-rich blog, www.BrandonACox.com.
It was great to talk with Brandon to catch-up with what’s going on at Grace Hills and to hear about how they are approaching Easter promotion and marketing online: 100% on Facebook & Instagram.
Quite interesting to see such a digitally informed leader still leaning into offline local relationship building outreach efforts too. We’re talking about partnerships with local nonprofits, easter egg hunts at the local school a couple blocks down, and long tail relationship building. Love seeing how it’s working out.
This interview is part of my new Lunch & Learn series for Church Butler (www.butler.church – go check it out!). If you want to discover more practical resources like this one with Brandon, be sure to hop over to our Church Butler Facebook Page and follow along.