DIY NASA “Style” Eclipse Sunglasses Blueprint

21 Aug , 2017  

It seems like the rest of America has woken up today and realized the eclipse is happening this afternoon. I’m hoping churches and nonprofits around the country planned ahead a little for this event. There are those that were prepared and order their own pair of eclipse sunglasses that are NASA – approved. Because staring […]

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solar eclipse 2017 and church marketing


TED Framework for PR: E is for EVENTS, but also for. . .ECLIPSE

10 Aug , 2017  

In my T.E.D. Framework for Good PR, the E stands for EVENTS. Whenever you are able to frame your news / program / organization in terms of a time-bound event, you have the opportunity to message in a way that’s not available with other items without this element. If you haven’t heard about it to […]

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