Kent Shaffer

Faith, Interview, Ponderings, Resources

Kent Shaffer Talks About & The Evolving Content World

7 Feb , 2017  

Today I to sit down with Kent Shaffer of to discuss trends and tensions with digital life and the church. Kent talks about his early success as a blogger with and why such content just isn’t as impactful in today’s world of content proliferation.   He shares some thoughts on collaboration and content resourcing. […]

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Faith, Work

4 Ways Churches Can Use A Website Landing Page

26 Oct , 2016  

Most church communications teams understand the need to have a website. But many don’t know how to maximize the web presence and the traffic coming into the site. Building a landing page is key. In fact, many people don’t know the difference between the homepage and a landing page. But if you want to have […]

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Kenny Jahng / Content Marketing

Resources, Work

Why the Top 8 List On Thom Rainer’s Site Is Faulty & How To Fix It With Content Marketing And An Advanced Tactic

1 Oct , 2016  

It seems like everyone knows to prioritize website and content marketing when you build or manage a site these days.  Even church websites are trying to optimize their sites well, which is a good thing. Someone forwarded a great post from Thom Rainer’s blog recently that featured 8 Things Your Church Website Must Have.  Thom’s blog […]

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Resources, Work

Where Do You Find Evergreen Content To Share On Social Media?

22 Aug , 2016  

One of the best ways to imagine Twitter is to think of a stream of content going by. Everyone is contributing to it. And you want your “lane” in Twitter stream to be consistently filled with fun, relevant, valuable content. And when I teach teams about building an editorial content calendar, I say you need […]

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Resources, Work

10 Easy Things You Should Be Doing After You Publish A Blog Post

25 Mar , 2016  

When you hit PUBLISH for you blog post, it ain’t over. Most bloggers make the mistake to think it is the finish line. NOPE. It is the exact opposite. When your blog post goes live, that is the BEGINNING, not the end of your content marketing activity. [Tweet That!]   10 EASY THINGS YOU SHOULD […]


7 Blog Post Types You Need To Try


7 Types of Blog Posts That You Haven’t Written Yet (But Should)

11 Mar , 2016  

So many bloggers I talk to have a blog, but don’t blog (regularly, or not recently).  Writer’s block.  Lack of things to say.  So many excuses.  “Yeah, I should blog more,” is a very common response. The truth is, there are two ways to approach your own outpost on the web: Strategic vs. opportunistic. If […]

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Blog Marketing Checklist


10 Easy Things You Should Do After You Publish A Blog Post [VIDEO]

2 Feb , 2016   Video

   People ask me all the time, what they need to do to promote their website and blog. And it needs to be easy. And it needs to be cheap. And it needs to be quick. Well, it doesn’t come that easy.  You know, as they say, garbage in — garbage out. If you don’t […]

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