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I was at a church this past Sunday where they actually did not pass the offering plate during the service. They had a small bucket of the front of the church. If you wanted to bring your tithe and offering you need to go up to the front at some point. I believe the pastor […]
If I told you I have a tactic that could increase your email open rates by up to 45%, would you be willing to test it out? Yup, Experian reports that Emoji’s in email subject lines can lift open rates significantly. Others reporting 56% or even 65%. Wowzers. There is a lot to consider like […]
Podcasts used to be a nerdy thing. But times have completely changed. It started with TiVo and completed the journey with Netflix. We are now a time-shifted on-demand nation. Despite the fact the more and more people are telecommuting and not sitting in cars on their way to work, podcasts have survived and now finally […]
There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]
So today the big brown truck came and dropped off a box at our front door. It was our first order from the easy meals prepped service called Blue Apron.We’ve tried a competitor service in the past —Plated. It was fun assembling the meal with the easy photo recipe instructions. But in the end the […]
One of the best ways to imagine Twitter is to think of a stream of content going by. Everyone is contributing to it. And you want your “lane” in Twitter stream to be consistently filled with fun, relevant, valuable content. And when I teach teams about building an editorial content calendar, I say you need […]
Today we have a guest post from my good friend DJ Chuang. One of the few digitally native true ideators out there today. DJ is on a journey writing a new book and I asked him to share a little about the process he’s using to write and produce the book. Yes, I’m starting […]