Chip Heath and Dan Heath are at it again.

If you've never read Made to Stick, Switch or Decisive, it's time to go grab those off Amazon.

I recently received an advanced reader copy of their next book, coming out in October. It's called The Power of Moments.

Here's the vid:

Why do I love this book? Because they delve into discovering how brief experiences can change lives. Why do we remember certain moments? HOW do we craft memorable experiences?

Have you read any of Chip Heath and Dan Heath's books? Which one and what did you learn from it?