More Missions Deserve Funding. Giving Tuesday Is a Place to Start.

There are a lot of good causes. Food pantries, youth programs, churches serving their neighborhoods, small teams working on a problem nobody else is working on. Many of them have a plan and the people to run it, and funding limitations throttle their impact.

I believe more nonprofits' missions should be funded. That belief is the reason we are releasing an entire suite of workshops, and it is the reason the first one is about Giving Tuesday.

What Giving Tuesday Makes Possible

Giving Tuesday 2026 is Tuesday, December 1. GivingTuesday reports that the 2025 US event brought in $4.0 billion with 38.1 million participants, and it counts $22.5 billion in cumulative giving since it began in 2012. You can read the full 2025 results.

Those figures show a day when an enormous audience is willing to act on generosity. Giving Tuesday is an opportunity to give some new life to a cause-driven team's work. The team that shows up with a clear plan is the team that can use that opportunity.

What a Clear Plan Includes

4 pieces make up the plan I teach, and you can start on all 4 today:

1. A goal stated in dollars and in gifts.
2. One big ask that every message repeats.
3. A calendar with an owner and a date on every task.
4. A core message your whole team can say the same way.

A team with those 4 pieces spends November building.

Why I Care About This for Ministries Too

Churches and ministries run campaigns, building funds, outreach seasons, and mission trips. The same 4 pieces apply to each. A pastor or ministry director who learns to plan a campaign once can plan the next one faster. Giving Tuesday gives you a fixed date and a large audience already thinking about giving.

The Workshop

The Giving Tuesday Campaign Blueprint is a video course with 4 modules and 12 lessons. It walks you through setting the goal, choosing the one big ask, building the calendar, and writing the core message, and you finish with all 4 ready to build from.

It is the first workshop in a suite, with more on the way. The aim of the whole suite is to help more good causes get funded.

Start your Giving Tuesday plan with the Campaign Blueprint course. You have 46 days, and that is enough time to do this well.