39 Instagram Statistics That Gives A Clear Snapshot Of What's Going On

This post is for Instagram statistics junkies.

Who would have thought that a millennial-obsessed selfie and food pics mobile app called Instagram would be one of the most successful players in the social media industry today?

And yes, I'm talking about the photo-sharing application Instagram.

With its fresh concepts and innovative updates, Instagram continues to flourish and gain multiple users every single day.

Let's take a further look at Instagram's 39 Recent Statistics that Gives a Clear View on its progress at present:

INSTAGRAM STATISTICS ON GROWTH

[bctt tweet="Instagram now has 400 million active users" username="kennyjahng"]

[bctt tweet="60%+ of Instagram users log in daily ==> 2nd most engaged network after Facebook" username="kennyjahng"]

[bctt tweet="Over 40 billion photos have been shared on Instagram, up to date" username="kennyjahng"]

[bctt tweet="Instagram users “like” 4.2 billion posts per day" username="kennyjahng"]

[bctt tweet="On an average day, 80 million photos are shared on Instagram" username="kennyjahng"]

[bctt tweet="Instagram usage has doubled in the last two years" username="kennyjahng"]

[bctt tweet="When Instagram introduced videos, more than 5 million were shared in 24 hours" username="kennyjahng"]

[bctt tweet="The avg engagement per Instagram post has grown 416% compared to 2 years ago" username="kennyjahng"]

[bctt tweet="Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017" username="kennyjahng"]

[bctt tweet="Instagram's more than 400 million active users place it well ahead of Twitter, Snapchat and Pinterest." username="kennyjahng"]

[bctt tweet="The proportion of online adults who use Instagram & Pinterest has doubled." username="kennyjahng"]

[bctt tweet="Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users" username="kennyjahng"]

[bctt tweet="Top brands post 4.9 times per week on Instagram" username="kennyjahng"]

[bctt tweet="The most-followed Instagram account as of March 2016 is run by American singer Selena Gomez " username="kennyjahng"]

INSTAGRAM STATISTICS ON WHO USES IT TODAY

[bctt tweet="80% of Instagram users come from outside of the U.S." username="kennyjahng"]

[bctt tweet="90 percent of Instagram users are younger than 35" username="kennyjahng"]

[bctt tweet="32% of US teens list Instagram as their most important social network more than any other" username="kennyjahng"]

[bctt tweet="Instagram is used by 31% of American women and 24% of men " username="kennyjahng"]

[bctt tweet="52% of teens use Instagram, and nearly as many (41%) use Snapchat." username="kennyjahng"]

[bctt tweet="28% of adult internet users used Instagram in 2015, up from 26% in September 2014." username="kennyjahng"]

[bctt tweet="55% of young adults (ages 18–29) used Instagram in 2015, compared with 37% in 2013" username="kennyjahng"] 

[bctt tweet="More than a 1/3 of mobile users (~89.4m Americans) will be on Instagram at least 1x/month in 2016." username="kennyjahng"]

[bctt tweet="More than 75% of Instagram's user base consists of people living outside of the U.S." username="kennyjahng"]

WHAT OTHERS ARE DOING ON INSTAGRAM

[bctt tweet="Pizza is the most popular Instagrammed food, behind sushi & steak" username="kennyjahng"]

[bctt tweet="50% of Instagrammers follow brands, making them the social networkers who are most likely to do so" username="kennyjahng"]

[bctt tweet="Instagram posts with another handle gain 56% more engagement" username="kennyjahng"]

[bctt tweet="Instagram posts with at least 1 hashtag gain 12.6% more engagement" username="kennyjahng"]

[bctt tweet="Posts with a location receive 79% more engagement" username="kennyjahng"]

[bctt tweet="Photos see more engagement than videos on Instagram" username="kennyjahng"]

[bctt tweet="70% of the most used hashtags on Insta are branded" username="kennyjahng"]

[bctt tweet="60% of the top brands on Instagram use a consistent filter" username="kennyjahng"]

[bctt tweet="The apparel industry's Instagram adoption rate (84%) was 2x or 3x that of other industries." username="kennyjahng"]

[bctt tweet="On Instagram pics showing faces get 38% more Likes than without" username="kennyjahng"]

[bctt tweet="In a study of 8Mil Instagram images: a single dominant color generate 17% more Likes than multiple dominant colors." username="kennyjahng"]

[bctt tweet="Instagram images with a high amount of negative space generate 29% more Likes." username="kennyjahng"]

[bctt tweet="On Instagram, images featuring BLUE as the dominant color generate 24% more Likes than RED." username="kennyjahng"]

[bctt tweet="There’s little correlation b/w caption text length and engagement rate on Instagram." username="kennyjahng"]

[bctt tweet="Posts with 11+ hashtags received nearly 80% interaction vs. 22% with 10 and 41% with 2." username="kennyjahng"]

[bctt tweet="The red heart is the most frequently shared emoji on Instagram." username="kennyjahng"] If you love statistics, here's more from where these came from:

• https://www.brandwatch.com/blog/37-instagram-stats-2016/
• https://blog.hootsuite.com/instagram-statistics/
• http://blog.hubspot.com/marketing/instagram-stats#sm.000dlk4o114h4d8fusc1ly1sn6ujq

Instagram is really popular these days especially with all the updates that are coming out. And did you know, there are a lot of tools out there that could be use to add into the excitement and fun in using Instagram?

Here's a list of 5 Instagram Tools You Should Try Today and a PDF that you can download for FREE to share with your churchmates and friends.

Photo credit: pabak sarkar via VisualHunt.com / CC BY // Photo credit: larry&flo via Visual Hunt / CC BY-SA