Church communication when you don't know where to start

Resources, Work

Church Communication: When You Don’t Know Where to Start

23 Dec , 2016  

I recently had the opportunity to run into Barbara Carneiro at a conference. She runs the Church Communications Strategies Group over on Facebook among other things. I asked her to help with a question that I get more often than you might think: where do you start? Like literally – what do you do to […]

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Faith, Work

Facebook Timeline Cover Images For Churches And the One Option To Avoid

24 Oct , 2016  

What do you use for your Facebook Timeline Cover Image? It’s seems to be one of those controversial questions that doesn’t seem to have the right answer. But if you if you ask me, it is not as trivial as the age-old question of over-the-top or under: Generally speaking, you will see many churches use […]

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Work

What Is Your Website Strategy? So Many Miss The Point

17 Oct , 2016  

Website strategy. Everyone has one, right? Building a website is like printing your business card in today’s times. People don’t take you seriously if you don’t have one. You don’t legitimately exist if there’s no website. And that is the start of the problem. So many organizations today build websites without thinking about WHY they […]

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Top website objective

Work

I Bet THIS Is What You Are Doing Wrong With Your Website

9 Sep , 2016  

There seems to be one consistent mistake that website owners, whether they are individuals with personal blogs or organizations with a content-rich site all share in common. When people first reach out to me for advice on how to get more out of their website investment, they tend to have blinders on and get focused on one […]

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Resources, Work

No Strategy IS a Strategy

22 Jul , 2016  

Recently, I’ve come across several examples of teams with no strategy — not using their heads and jumping straight to fussing about tactics without thinking about what the purpose really is.  Who they’re trying to reach.  And what they want the outcome to be ideally.  What they all were missing is strategy.   Today I’ve […]

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