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Your Press Release Is Broken, Here’s How To Fix It

3 Sep , 2017  

Press releases can be a very powerful tool in any communications toolbox. But can nonprofits and churches use them successfully in today’s world? THE RED HERRING I’ve had many people comment to me personally, that the media’s default position against the Church and anything Jesus related makes it impossible for them to get any meaningful […]

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solar eclipse 2017 and church marketing

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TED Framework for PR: E is for EVENTS, but also for. . .ECLIPSE

10 Aug , 2017  

In my T.E.D. Framework for Good PR, the E stands for EVENTS. Whenever you are able to frame your news / program / organization in terms of a time-bound event, you have the opportunity to message in a way that’s not available with other items without this element. If you haven’t heard about it to […]

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Chewbacca Lady Viral Video

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Good Job Kohl’s, Good Job On Newsjacking and Brand Stewardship

23 May , 2016  

Praise goes to the marketing team at Kohl’s for jumping on the mega-viral video of a Kohl’s shopper celebrating her birthday with a fun Chewbacca toy from the store and sharing it on the Interwebs. She recorded the video in the Kohl’s parking lot and shared how she was returning some items and came upon […]

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