email subject line copywriting

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5 Email Subject Line Formulas That Drive Open Rates

27 Mar , 2017  

In this video, I do a quick walk through of 5 best practices that you should be considering whenever you write an email blast to your database.  No matter how small or large your list, it’s important to focus on the subject line copy.  Why? Have you used any of these 5 Subject Line Copywriting […]

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Email Productivity: Subject Line Keywords

15 Feb , 2017  

EMAIL PRODUCTIVITY IS IMPORTANT As a communicator, when assembling copy for any email blast, you need to come to grips with the fact that what you write IN the email isn’t as important as the couple of words you write and use as the Subject Line. Paying attention to email productivity will reap you big […]

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Why You’ll 💕 Emoji ✉️ Subject Lines

26 Sep , 2016  

If I told you I have a tactic that could increase your email open rates by up to 45%, would you be willing to test it out? Yup, Experian reports that Emoji’s in email subject lines can lift open rates significantly. Others reporting 56% or even 65%. Wowzers. There is a lot to consider like […]

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Inbox Zero Secret Weapon #2: Streak for Gmail

20 May , 2016  

Your email inbox. Most likely your relationship with it falls into one of two categories: when you think about your email inbox, your thoughts are either neutral, or evil ones. Processing email and Google searching are 2 Life skills that I think should be taught in schools from an early age. But they aren’t. Both my […]

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Inbox Zero Secret Weapon #1: FollowupThen

27 Jan , 2016   Video

One of the most critical functions you need in managing your email inbox for Inbox Zero is to be able to delay or boomerang emails to come back when they are relevant in time.  They shouldn’t just sit there. You should also be able to send someone else and email and not have to worry […]

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