Many churches are chasing the wrong thing when it comes to church growth. They don’t think about anything that will involve people. They think more social media.
Simply putting out more Facebook ads won’t do the trick.
Posting a viral photo or video won’t grow your church.
Social media isn’t actually the real answer. At least it isn’t the only answer.
Unfortunately social media can be a red herring for church growth.
There’s something deeper that needs to be addressed before church growth really is an option.
Otherwise, your ad and promotion plans are simply a superficial activity that will bring superficial results long term.
So then, what should you be more focused upon?
The key driving factor to church growth you should focus on: More Involved Church Members
A recent study solidified this dynamic of church growth: the more lay people are involved in recruiting new people the more likely a church will grow.
Don’t believe me? Believe the stats:
This is one area where it certainly cannot simply be staff-led activity.
The point I think is you need to involve more people proactively and explicitly thinking about serving and interactive with people outside of your membership.The #1 way a church grows is through relational opportunities. Click To Tweet
Marketing and advertising can help seed those interactions or reinforce them. When they work together, great things can happen. But you cannot have one without the other. Marketing without lots of relational activities going on simply handicaps your efforts.
Don’t forget that you need to equip your people, not just instruct your people and creating more ways for more members to become involved is giving them organic and tangible ways to be able to regularly invite new folks to come visit your church.
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