Resources, Work

The Optimal Days and Times To Post To Instagram

11 Jun , 2016  

After its release to the world in 2010, Instagram has now over 300 million active users in just a span of six years. This platform makes sharing one-tap away — regardless on where you are. It is generally designed and intended to be on mobile devices. Because of that, according to one study by Hootsuite, a whopping 70 […]

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Church Marketing Communications Facebook Groups

Faith, Resources, Work

Church Marketing and Communications Facebook Groups You Need To Be A Part Of

8 Jun , 2016  

Nowadays, more and more churches have been taking advantage of marketing and communication as an effective tool for reaching out to the community as well as to every nation all over world. But with everything evolving as quickly as it is these days, doing it alone just isn’t enough. Sometimes having a peer community for sounding board input, exposure to new tactics and more […]

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Resources, Work

The Optimal Days and Times To Post To Facebook

7 Jun , 2016  

With over 1.65 billion users worldwide, Facebook plays a significant role to any organization’s content strategy. Everyone is on Facebook. From the starts of a simple social networking website, its function evolved from sharing updates with one’s network of friends into generating revenue for both small and huge businesses worldwide. That being said, using Facebook is a perfect way […]

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Faith, Resources, Work

Leaders are Readers: Pyromarketing

6 Jun , 2016  

The church itself is the most successful and largest word-of-mouth marketing campaign ever. There are several large scale Christian marketing and message campaigns that are worthy of studying regardless of if you are a communicator for the secular or sacred. However there aren’t any books on the bookshelves at Barnes & Noble or on Amazon […]

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Faith, Work

Warning: You Are Missing Out On Visitors To Your Church By Not Defining Conversion Events On Your Website

4 Jun , 2016  

There are two big critical things every church communications manager needs to be concerned with regarding the church website. The first is being mobile-friendly, and the second is even more important: defining the conversion event(s) you are driving towards on your site.   Have you strategically planned what the conversion event is for your site? […]

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Work

The Unexpected Mobile App I Have Used To Publish The Last 5 Blog Posts

31 May , 2016  

One of the reasons I blew up my old site and started fresh again was that I needed a clean slate. But another reason was that I wanted to get back into the discipline of writing regularly. The praxis of writing does something for your mind. Getting words “on paper” is invaluable because while everyone […]

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Faith, Resources, Work

Introducing: The Generosity Labs Project

24 May , 2016   Video

Over the last several years, I’ve been exposed to a number of projects that are related to giving, fundraising, stewardship and generosity for the church and ministries. It’s an critically important topic.  It means life or death to many organizations.  In fact, 86% of churches are at or below budget. (WHAT????!??!?!?!?). And generosity is widely misunderstood […]

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Facebook Live Tips List

Resources, Work

118 Tips On Using Facebook LIVE Like A Champ

24 May , 2016  

You’ve heard of Periscope with its live stream video broadcasting on demand. Basically a tv broadcast in your pocket. It has been growing like wildfireZ it also might be one of the contributing reasons for why Twitter is having a comeback. Facebook isn’t sitting still and has launched a new feature called Facebook LIVE. According […]

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Chewbacca Lady Viral Video

Work

Good Job Kohl’s, Good Job On Newsjacking and Brand Stewardship

23 May , 2016  

Praise goes to the marketing team at Kohl’s for jumping on the mega-viral video of a Kohl’s shopper celebrating her birthday with a fun Chewbacca toy from the store and sharing it on the Interwebs. She recorded the video in the Kohl’s parking lot and shared how she was returning some items and came upon […]

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DJ Chuang

Faith, Resources, Work

Interview: @DJChuang, 200th Birthday and Innovation on the Interwebs

20 May , 2016  

Today I had a chance to connect with uber innovator and everyone’s favorite digital disciple, @DJChuang. Lately, (or rather for the last couple of YEARS), DJ has been leading a project with American Bible Society regarding quite a unique innovation front for a Bible non-profit — Launching of the .Bible TLD (top level domain). Here’s our […]

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